Objective
- Sweetbird is a new brand of smoothies, syrups and sauces for coffee houses.
- A multi-faceted, content managed website was required to promote the brand to both consumers and business, and to help coffee houses sell the products.
Solution
- Produce new, fully content managed website to reflect the quality and irreverence of the brand.
- Dynamic content determined by web address.
- Selected imagery and animation displayed at random.
- Customer feedback forms with data mining.
- Macromedia Flash animations.
- Rollover menus with translucent drop shadow effect.
Results
- Growth in business through independent channels, leading to development of more flavours and product ranges
The website is an integral part of our communication strategy, not just to customers but also to our independent retail channel.Helen Ostle, Communications Manager - Sweetbird