Specialized – Trade Communications

A strategic partnership with their dealership to provide a retail experience that meets and exceeds the expectations of customers for Specialized products and services.

Shows 3d rendering of internal of retail store

Objective

  • To demonstrate to potential partners, the likely implementation of the Retail Services Programme in a retail environment.
A screen shot of 3d animation on a laptopSpecialized concept store front coverSpecialized concept store book. Close up of rider and quoteSpecialized half image 153D render of a Specialized S-Works

Solution

  • Created 3 separate retail environments to accurately represent the ideal Concept Store, Store-in-Store and Fixtures installations.
  • Each layout was converted into a 3D animated walk-through with many of the individual fixtures items being accurately represented.
  • The walk-throughs were included on a CD-ROM within the books produced as part of the same programme.
Specialized road bike launch invite and lanyardsSpecialized S-Works Road shoe graphic3D render of a Specialized concept store An external night shot of the Bristol Concept Store

Results

  • Added greatly to the substantiative nature of the proposed programmes by bringing the concept to life.
3D render of Specialized concept store fixtures and fittings.
I would like to thank the team at Open for their commitment to a coordinated and comprehensive strategy, delivering high quality elements throughout the project.William Watt, Retail Services Manager - Specialized UK

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