Objective
- To demonstrate to potential partners, the likely implementation of the Retail Services Programme in a retail environment.
Solution
- Created 3 separate retail environments to accurately represent the ideal Concept Store, Store-in-Store and Fixtures installations.
- Each layout was converted into a 3d animated walk-through with many of the individual fixtures items being accurately represented.
- The walk-throughs were included on a CD-ROM within the books produced as part of the same programme.
Results
- Brought the overall concept to life for target audience and therefore increased dealer engagement with programme.
I would like to thank the team at Open for their commitment to a
coordinated and comprehensive strategy, delivering high quality
elements throughout the project.William Watt, Retail Services Manager - Specialized UK