SAP – WebTV for The Masters

Content managed web application for a major sporting event.

3 laptop screens with webtv displayed on it

Objective

  • To accompany their global sponsorship programme at events, develop a branded on screen content managed solution to display relevant event information.
Home screen of web tv welcome to augustaErnie Els SAP ambassador out of the bunker

Solution

  • Designed specifically for golf events, a content managed screen-saver based solution which enabled inclusion and annotation of images or video, updates to scores from the tournament and a dual level news ticker.
SAP web tv today's weather close up   Close up of the leaderboard and scores

Results

  • Web TV was broadcast and updated throughout the tournament in hospitality areas and kept guests fully up to date with what was going on.
  • Solution is completely adaptable and sets the standard to be used for other SAP sporting events.
Over the last few years these customer engagement programmes have not only proved to be extremely effective business platforms but have also provided a unique experience for the SAP guests.Ben Riches, Director of Marketing and Communications - The Works London

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