Objective
- To provide guests with a keepsake from the SAP hospitality event of Monaco and reinforce SAP’s partnership with Vodafone McLaren Mercedes.
Solution
- A perfect bound full colour book with it’s own slip case.
- Featured specific race details of the 2008 Formula One programme with illustrated circuits and key facts from the 2007 season.
Results
- High production values and engaging content greatly increased guest uptake and overall partnership interest globally.
Over the last few years these customer engagement programmes have
not only proved to be extremely effective business platforms but have
also provided a unique experience for the SAP guests.Ben Riches, Director of Marketing and Communications - The Works London