Objective
- Promote SAP Ambassador Gary Player’s 50th Masters tournament. A legend in his own time and the most successful international golfer of all time.
Solution
- In association with Gary Player Enterprises in California, we designed and produced a limited edition book titled “The Black Knight at Augusta”.
- The case bound book highlights his career over five decades. Containing previously unseen archive photography from his personal collection.
- Hole by hole illustrated guide written by Gary Player of The Augusta National.
Results
- Highly successful and effective initiative produced in collaboration with SAP.
Over the last few years these customer engagement programmes have
not only proved to be extremely effective business platforms but have
also provided a unique experience for the SAP guests.Ben Riches, Director of Marketing and Communications - The Works London
