SAP – Global Sponsorships Programme

Design end-to-end customer engagement programmes by engaging customers across all touchpoints from initial invitation to on-site and post event communications.

Close up of SAP logo branding on Lewis' helmet

Objective

  • Support SAP’s sponsorship of leading sporting and cultural events which include: Motor sport: FIA Formula One: Vodafone McLaren Mercedes (Corporate Partner). Golf: Ernie Els and Gary Player (SAP ambassadors). Tennis: Andy Roddick (SAP ambassador) / ATP men’s tour: SAP Open in San José, California (Title sponsor).
Close up of metallic Monaco Invitation Close up of pages of Formula 1 book close up of Andy Roddick on cover of welcome packs A display of welcome packs for all sports

Solution

  • Design and implement SAP brand guidelines across all sponsorship properties.
  • Develop end-to-end customer engagement programmes by engaging invited guests across all touchpoints from initial invitation to on-site and post event communications.
  • Produce bespoke digital and printed communications, from invite to delegates packs.
  • Design and supply branded merchandise and tailored gifts to support event activity globally.

Results

  • Over the last few years these programmes have proven to be extremely effective business platforms for SAP, and have provided a unique experience for SAP’s guests.
Over the last few years these customer engagement programmes have proved to be extremely effective business platforms and provided a unique guest experience.Ben Riches, Director of Marketing and Communications - The Works London

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