Objective
- To develop a packaging style for editorial DVDs which focus on SAP partnerships with global companies such as Callaway Golf and Vodafone McLaren Mercedes.
- The DVDs are issued to guests attending relevant SAP hospitality events such as The Masters or Monaco F1 Grand Prix.
- Create complete presentation case for a new DVD featuring all three SAP Golf ambassadors.
Solution
- Developed a dual branded bespoke DVD packaging case for 2 formats PAL and NTSC.
- Implemented design which featured SAP ambassadors and partner imagery.
- 10,000 produced for distribution at events and by hand by sales teams to promote business relationships.
Results
- Delivering a quality presentation to guests at the event whilst reinforcing the commitment and ongoing partnership between SAP and their global partners.
- As part of a global sponsorship Formula One event we designed, produced and fulfilled the packaging for a DVD focussing on SAP’s continuing relationship with Vodafone McLaren Mercedes. The packaged DVD was issued as part of a gift pack during the event.
Over the last few years these customer engagement programmes have not only proved to be extremely effective business platforms but have also provided a unique experience for the SAP guests.Ben Riches, Director of Marketing and Communications - The Works London