Lloyds TSB – Digital marketing

Develop digital communications including suite of banners, micro-sites, extranet and email campaign and to support individual LTSB campaigns.

Lloyds TSB quarter image 2

Objective

  • Promote insurance products to targeted audiences.

Solution

  • Develop suite of banners, micro-sites and other assets to support individual LTSB campaigns.
  • Essential Business Advice CD-ROM.
  • LTSB Insurance digital marketing.
  • Screentrade digital marketing.
  • Client extranet.
  • Banner advertising campaigns.
  • Email marketing campaigns.
2 vertical web bannersScreen shot of personalised html email

Results

  • Increased enquiry rate for insurance product by 16% (target was 5%).
  • Award-winning creative work (Insurance Industry Marketing Awards).

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