Objective
- To showcase ITV as the best opportunity for advertisers to exploit sponsorship of key spots, using highly creative bumpers and trailers.
Solution
- Develop a direct mailing of a high value and highly informative
CD-ROM. Produce a CD-ROM to carry a comprehensive range of content,
from interviews with advertisers to showreels of successful campaigns
and examples of forthcoming sponsorship opportunities. (Digital development created by Mook.)
Results
- Once produced and packaged, the CD-ROM was mailed to 10,000 recipients. It was generally recognised as challenging the perceptions of ITV held by many other advertisers.
A superb, timely, relevant and easy to use initiative circulated to all our brand teams.Oliver Cleaver, Media Director of EMEA - Kimberly Clark