Objective
- City of Bristol College has 8 faculties offering over 1,000 full and part-time day and evening courses. The College offers the widest choice of programmes in the area. Courses offered include provision in all 15 subject sector areas and at all levels – from pre-entry through to higher education.
- To develop an integrated campaign for City of Bristol College’s Part-time,
- Full-time and Higher Education Enrolment Campaigns 2007.
- Raise awareness within the greater Bristol area to inspire school leavers to continue their education, and to encourage adult learning through the range of full and part-time university level courses.
Solution
- Develop engaging creative messaging across all sector areas. Focus on student experiences to communicate with prospective applicants.
- Create distinct visual campaigns in order to strengthen the City of Bristol College branding.
- Design full suite of marketing materials from prospectus’, advertising billboards through bus backs and local press adverts.
Results
- Ofsted inspectors were particularly impressed with the College's outstanding leadership and management which promotes a culture of quality improvement and provides clear direction. The report highlights the 35% growth in the number of 16–18 year olds studying at the College and comments on the above average success rates for the College's 850 A level students. The inspectors praised the College for its effectiveness of teaching and the support and guidance given to learners.