Objective
- Communicate various important aspects of 3's service to their customer base.
- Produce brand-reinforcing digital assets for use on the main 3 website.
- Develop a means to manage the brand elements and allow distribution to agencies and press.
Solution
- Create a variety of digital communications to explain and educate, whilst also reinforcing the quirky brand ethos.
- Targeted email campaigns.
- Product focused micro-sites and an interactive bill calculator, titled 'Your Bill Explained'.
- Web and CD user guides, screen savers and animations.
- Flash handset comparator.
- Fully content managed, multi-level password-protected brand management Intranet.
Results
- A reduced amount of inbound calls to 3's Customer Services.
- Efficient and effortless management of brand assets