Initially the website, the main communication touch point, was redesigned and developed in line with new digital brand guidelines. Creative direction on imagery was implemented, a clear colour scheme applied to aid scheme and project sign posting, Flash banners and a more contemporary grid layout were designed to compliment the information architecture.
The site is integrated with Google Analytics This fully comprehensive statistics package will help monitor traffic and visitor journeys through the site. This was completed immediately, because statistics are far more valuable when trends are looked at over a longer period of time. Statistics will influence future decisions on Search Engine Optimisation, navigation and structure. Regular reports will help monitor success, and suggest changes. The website is built to fully comply with relevant accessibility legislation and best practice.
Phase two will see the development of the online application process, the schemes section and work in progress project diaries will be presented as ‘Blog’ style pages. The site will become a truly ‘live’ representation and interactive resource of all WREN activities.
When WREN staff log in to the website, they too will be able to see the application’s progress. If they need to move it to a new step, they can do so with the click of a button. Anyone that needs to be informed of the application moving along, or of the need for them to move it along, will be emailed automatically. This of course includes the applicant.
Design & Development:
- CMS website
Interactive content:
- Digital Brand Guidelines
- Postcode ‘Look-up’ system
- Animated Flash banners
- HTML email news subscription
- RSS feed
- News ticker