A comprehensive statistics package will be installed on the existing site. This system will help us monitor traffic patterns as new content and functionality is launched. This may highlight areas in which the structure and navigation may be more effective.
We also recommend that WREN identify key performance indicators that will help us to identify whether the new website is doing its job. For example, we may monitor whether a new eligibility section reduces calls to WREN’s offices asking about eligibility, or attempt to measure how much time and paper is saved with the introduction of a new application system. These metrics are an important way to demonstrate return on investment.
Results
WREN – Building a community
Digital communication strategy, extranet build and database integration.
- Related Projects
- WREN – Digital strategy