Objective

Waste Recycling Environmental Limited (WREN) was established in 1997. WREN is a company limited by guarantee and a non-profit making Environmental Body (EB) registered to fund community projects under the Landfill Communities Fund. WREN receives the majority of its funding from the landfill tax levied by Waste Recycling Group. with some funding also received from Yorkshire Water and distributed in the form of grants.

Over the years WREN have established tried and trusted policies and procedures. To maximise the use of printed and digital communications most effectively, WREN had a requirement to change the way that they work, but this could not happen overnight. In order to minimise disruption, policies and procedures had to evolve gradually and steadily over time.

WREN’s operating philosophy and purpose is to minimise costs whilst maintaining high standards of support for applicants and those undertaking projects; to involve local people in decision making process and to raise awareness of the Landfill Communities Fund.

Open were approached by WREN to establish and develop a phased communication strategy solution to fit. As part of the consultation, recommendations were explored for ways in which initially the website can help WREN operate more efficiently, removing unnecessary administrative tasks. Consideration was also made for the future extension of the website into the WREN extranet. Ultimately, the redesigned website will communicate with the WREN database, further reducing administrative costs.

The newly designed, structured and developed website will communicate more effectively in line with WREN operating policy. It will minimise administrative costs, freeing up money for projects. It will support and guide applicants through a straight-forward application process with minimum confusion. Therefore becoming a truly effective marketing and administration tool for the future.

• Objective
• Approach
• Solution
• Results

Related items

• WREN Case Study PDF