The site opens with Senior Vice President Keith Weed, Homecare Hygiene and Water introducing the next phase in Comfort brand strategy and introducing the 40 years of Comfort film.
The user is then guided into the ‘House of Comfort’ and exploration of the house is themed within room scenes as brand content
is separated into grouped sections such as Happy Homebirds (Comfort target market), Brand Design and ID, Iconic Advertising Heritage, Growth Drivers and Contacts.
The look and feel creatively reflects the Comfort Brand qualities, for example the colour palette used is to reflect Comfort brand fragrance, a key brand association. This combined with interactive sound elements site wide creates a relaxed, homely, informative environment where the user can engage interactive content, download or preview presentations and video content.
Open also created a 90 second animated sequence and voiceover for Comfort Global Brand strategy to illustrate the brand development across all ranges of bottle packaging. This was integrated into the site along with a digital book for ‘Happy Homebirds’ section, an interactive quiz.
Design & Development:
- Intranet site - Adobe Flex application
- Sound design and effects
Interactive content:
- 3D render animation and voiceover
- Interactive ‘Digital book’
- Interactive Quiz
- Flash promotional banner
- HTML email invitation