In association with the client agency - Experience Worldwide - the brief was to develop the ‘House of Comfort’ concept; originally conceived as a physical brand stewardship environment in the UK and Singapore and bring the brand to life under one roof - the ‘House of Comfort’. The core creative was developed by Open from the iconic ‘Clothworld’ TV advertising campaign and the creative direction focussed on illustrated room scenes and environments containing interactive hotspots previewing content for download.
From here Open developed an immersive engaging digital application that would contain all brand assets, interactive content and downloadable strategy and research presentations.
The Comfort Digital Toolkit intranet application facilitated the ability for brand teams to share a central brand database developing a strong sense of community, to generate interest in the brand key vision and therefore align Comfort Brand messages with colleagues around the world. The aim is to ensure that all Unilever marketers, and their agencies, have the tools that will enable the communication of the brand consistently on a global scale.
Technical considerations were given to the various users and subsequent internal restrictions and Open proposed the development to be undertaken in Adobe Flex. A free open source framework for building and maintaining expressive web applications that deploy consistently on all major browsers, desktops, and operating systems.