Objective

SITA UK is a subsidiary of SUEZ Environnement and is the leading provider and at the forefront of the recycling and waste management industry in the UK. With 62,000 employees and more than 120 years of efforts to constantly improve the quality of life for all, SUEZ Environnement, a company present on the five continents, is exclusively dedicated to the environment business in which it has firmly secured its position as world leader.

In the UK market since 1988, SITA UK has 5,000 employees and in 2006 generated a turnover of £600 million. Over 12 million residents and more than 35,000 business customers benefit from this knowledge and experience in managing waste.

Exciting and dynamic, this industry is continually changing to meet increasing environmental challenges. SITA’s web presence needs to be informative, authoritative and reassuring, with a variety of different types of information content being accessed by different groups of people. The main SITA UK website was originally developed in 2004 and has attracted 273,762 visitors over the last 6 month period. It has undergone many content changes, the majority of the structure and content has, however, remained unchanged for a number of years. During this time, the use of the web and the expectations of users has changed significantly.

The requirement from Open was to deliver a coherent up-to-date online communication strategy, to design and develop a family of websites. These include SITA’s main website, a rebranded education site Re:Think and the development and ongoing rollout of regional websites - such as SITA Cornwall and SITA Isle of Man.

• Objective
• Approach
• Solution
• Results

Related items

• SITA Case Study PDF