Approach

At the outset we developed a consistent visual language in line with the new SUEZ brand across all sites - to include SITA UK, SITA Cornwall, SITA Isle of Man and SITA Education / Re:Think. In line with this rebrand Open also created Flash games, an interactive quiz, animated waste journeys and Flash banners to enhance the user experience.

The main SITA UK audienceof the corporate site is already well established and the website content has many strengths and includes an enormous amount of useful information. There is a large and categorised press release archive, searchable location data, detailed waste management information and animated ‘journeys’, comprehensive graduate and career information.

To organise content to maximum effect, an understanding of user needs was combined with a clear set of business objectives. This enabled the hierarchy of messaging through structured information architecture to be aimed at achieving primary goals. Therefore, rather than looking to change the content of individual pages, we suggested a holistic, user centred, objectives focussed approach to achieve the best result. With such a wealth of great content, and with the recent upgrade to both the technology and visual design, including engaging content creation by Open we were in a perfect position and able to achieve a highly effective solution.

The regional sites SITA Cornwall (link) and SITA Isle of Man (link) were redesigned and developed as a second phase; and now bring all sites on brand and implementing the same technology platform. SITA Cornwall also had a particular requirement for the creation ofinteractive data display of daily emissions charts.

The Re:Think identity was developed as the new education brand for SITA. Alongside the branding development, Open also created the education micro-site. The aim is to engage and educate older children, their parents with learning resources and activities based around the theme of ‘Reduce, Reuse and Recycle’. SITA UK’s Green Team - Josh, Suzie, Ali and Milly - are animated characters that introduce children to the waste journeys of materials such as paper, glass, aluminium and plastic, and show how technologies like energy-from-waste, composting and landfill dispose of our rubbish.

The interactive site also contains free downloadable packs for teachers working with children at Key Stages Two, Three and Four of the National Curriculum. The packs include lesson plans, teacher’s guides, information posters, magazines and activity sheets.

• Objective
• Approach
• Solution
• Results

Related items

• SITA Case Study PDF