Creating a delegate engagement programme requires a holistic view of the communications environment. SAP’s guests use mobile phones and other devices, they are web-savvy, they are professionals who do not typically welcome overt, pressured sales tactics.
Typical communications vehicles and assets have included:
- HTML email invitations and event itineraries
- Innovative direct mailings
- Welcome packs
- Digital assets – DVDs, CD ROMs
- Web TV solutions
- Limited edition books
- Post-event gifts and branded items
- Branded hospitality environments