Over the last few years our work, and the delegate engagement programmes we have created, have been extremely well received by guests at SAPs hospitality events.
They have given SAPs regional marketing teams a strong foundation on which to build their own dialogues with prospective customers. SAPs guests have reported having been given a money-cant-buy experience true acclaim indeed, given our need to work within often very tightly defined budgets.
Thanks to its golf, F1 and tennis sponsorship activities, SAP now connects with several thousand high-worth VIPs each year, across scores of events around the world. More importantly, these events have helped to secure substantial business for SAP, including an $8m deal following a Gary Player golf day, and a combined $50m of deals following an exclusive Monaco GP programme.