‘It’s good to be good’
Sustainability. It’s one of those terms up there with social media and recession-proofing. First it was a mystery, then it was trendy, but now it’s an everyday part of the design process. Having a business attitude that addressed sustainability used to be an ethical and moral issue, but it’s moved so far forward in the past five years that it has become a part of our everyday consciousness, and designers must give it consideration in every brief.
Our MD Al Kennedy talks to DBA Insight magazine about working ‘smarter’; and how Open deliver a sustainable working practice and integrating this thinking within client projects.
Full article here:
http://www.dba.org.uk/aboutdba/documents/DBA_Insight_Spring_2010.pdf