Managing a brand internally is always a challenge, but communicating it to a global audience is a huge ask. Al Kennedy, Managing Director at Bristol-based Open Communication Design, gives us the lowdown on working with FMCG giant Unilever Unilever’s Comfort Fabric conditioner.
The proposal for the Comfort global brand team at Unilever was to design and develop a digital toolkit for their brand intranet, based upon the iconic Clothworld advertising campaigns.
Full article here:
http://www.dba.org.uk/aboutdba/documents/DBA_Sign-off_Book_Autumn.pdf
